Maybe the thing you’ve spent your life trying to hide is exactly the thing you’re designed to become. In this newsletter, I’ll share what it looks like to use Human Design to build a business from the inside out—teaching Human Design principles, telling the real stories, and showing how they can shape your decisions, offers, marketing, and growth.
💛 How your wishy washy words won't sell your program
Hi Reader,
I witness this strange phenomenon every Tuesday.
As part of our Luminaries coaching program, I critique sales emails written by women trying to sell their online programs.
Their first drafts often come across as if they're knocking gently on someone's office door and asking in a soft voice, "Oh, hey, hi there. Sorry to bother you, but do you have a minute to listen to my idea? If not, I can come back later."
The "office, "of course, is the inbox of their readers. Their whispery written words betray their inner thoughts of not wanting to disturb their readers or take up any "digital” space. They’re tip-toeing into the inbox and hoping like hell that no one is irritated.
Stop writing so that no one will criticize or judge you.
When you begin writing an email worrying about what other people will think, you’re doomed before you type the period of your first sentence.
Email copy that people pleases is so benign that no one can criticize you for anything because, well, you're not saying much of anything.
Phew. Everyone is happy.
Oh, crap. No one is buying.
Here's a bold reframe:
You need to write an email and be ok that some people won't like it, won't read it or will have some negative thoughts.
Once you're okay with this premise, you're free to say what you really want to say.
Instead of:
✍️ Just want to pop in and let you know that I've started training in functional medicine and thought you should know.
It becomes:
✍️ There's a new functional medicine program in town and it's going to help you lose that hormonal tummy pooch.
Instead of:
✍️ I wanted to share with you that I may have a new course that you might like.
It becomes:
✍️ My new program "How to Stop People Pleasing" is launching next week and if you're tired of never asking for what you really want, this is for you.
Bring your excitement.
Bring your energy.
Believe fully in what you can do for your clients.
Write from that place and watch the phenomenon of readers bolting for the buy button.
p.s. In our Luminaries coaching program, we critique our client's copy. They submit email sequences or sales pages, and we’ll review them with our Don Draper eyes and provide feedback. Get on the waitlist here to be notified when doors open next.
Sandy Connery Coaching
Maybe the thing you’ve spent your life trying to hide is exactly the thing you’re designed to become. In this newsletter, I’ll share what it looks like to use Human Design to build a business from the inside out—teaching Human Design principles, telling the real stories, and showing how they can shape your decisions, offers, marketing, and growth.
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