Hey Reader,

You were told to send 6 emails in 5 days for your upcoming launch.

Your inner voice whisper screams, “I can’t send that many emails.”

Your breathing is shallow and quick. You're in full-on fear mode.

This is a typical scenario with our clients.

They want to launch. They want to make money.

They just don’t want to bother anyone in the process.

The patriarchy strikes again.

As young girls, we were socialized to doubt ourselves constantly and that external opinions matter most.

👧🏻 Don’t bother people.
👧🏾 Shhh, stay quiet.
👧🏻 Comb your hair.
👧🏼 Stay out of the way.
👧🏾 Smile, sweetie
👧🏾 Don’t outshine your brother.
👧🏻 Be a good girl.

Everyone else’s needs, opinions, and emotions are more important than yours.

Here’s the problem-- With this internalized belief of "keep everyone happy" silently running the show, you don't get far with sending emails because the fear of displeasing someone brings you to a screeching halt.

“What if they’re annoyed, irritated or perturbed?”

“What if they think my work isn’t good?”

“What if they read my email and think “Stop sending me this garbage”?

You believe that staying under some undefined (and imagined) threshold of email sending will keep your audience pleased with you.

And if you keep your audience pleased, then you're safe.

You may feel better emotionally, but your revenue suffers because no one knows who you help or what you sell.

Your potential clients buy from emails they're reading in their inboxes sent by those who believe their value is not linked with external approval.

What's a girl to do?

Ditch the beliefs that you were taught as a young girl.

Those good girl rules are now relics from your childhood. They no longer apply. Acknowledge the rules for the important role in your childhood, but step fully into an I-send-a-lot-of-emails-because-I'm-a-badass-CEO belief.

📫 You send emails to connect with those who need your program most.
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📫 You always take care of yourself and your financial well-being, and that includes sending emails.

📫 The emails you send land in the inboxes of people searching for your solution who're thrilled to read them.

📫 You don't make marketing decisions based on those who would never buy. Ever.

Frankly, the patriarchy doesn't want you sending emails in the same way it doesn't want women to apply for C-level jobs or have the skills to negotiate for a higher salary. It would like us to stay quiet, smiling, with perfectly coifed hair and the fear of God in our hearts about bothering people.

Not on my watch.
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Send the damn emails.
Send lots of them.
And make lots of money.

p.s. NEW! I'll be sending bi-weekly notes on online business. I'm fascinated by women building businesses and the beliefs that get in their way. There's a reason you're confused, stuck, doubtful or overwhelmed, and I'm going to explain why. If your revenue is right where you want it to be, feel free to unsubscribe. If you want more from yourself and your business, stick around. 💌

p.p.s. Ready to break through your revenue ceiling? In our Luminaries program, we coach women on making more money in their businesses (part of it is becoming more opera-star-like). Get on the waitlist here to be notified when doors open next.

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